Autometrics Pulse™ is a revolutionary product that enables "real-time" forward looking decisions via the recording and analysis of "Prospects" who actively start the process of contacting a dealer for a price quote across over 100 third party sites.

Pulse data has been proven to be highly predictive of future retail sales. Increases in "demand" as recorded on Pulse translate into increases in sales in the weeks ahead, with approximately 75% of sales taking place within a 12 week period.

Pulse tracks over 500,000 prospects on a typical day, down to zip code level, enabling tracking of advertising at a national and regional level.

Autometrics Response™

Autometrics is pleased to announce the launch of Autometrics Response™, taking advertising performance metrics to a totally new level.

Autometrics Response™ is an index that quantitatively measures how many Prospects are "moved" to contact dealers for price quotes immediately following each ad occurrence, and the sustainability of any increase, using lower funnel consumer data from Autometrics Pulse™.

The key measures tracked by Response record the immediate increase in Pulse demand following the airing of a commercial, how long the immediate demand remains, and over a longer period of time, the sustainability of this demand for the advertised model.

For more information on Autometrics Pulse™ and Response™, click here