Making predictions is really hard, especially if it is about the future
– [Niels Bohr / Yogi Berra / old Danish proverb]
Actionable intelligence about shoppers ready to buy.
Autometrics data reveals actionable intelligence up to six weeks before new car shoppers purchase a vehicle. The data is a real-time census of the number of people in market for every make and model, at DMA level, including all competitors.
Using Autometrics Shopper data transforms the ability to understand the competitive landscape, and for the first time, enables timely and less wasteful marketing and incentive actions. For example, a key application of Autometrics Shopper data is to determine whether the focus should be on generating additional shoppers, if there aren’t enough to meet the sales targets, or, on converting existing shoppers into customers, or both.