What are the primary features of Autometrics Shopper Data?
Autometrics’ patent pending methodology has been continuously collecting shopper data sources since January 2009. Only consumers that have decided to transition beyond general browsing, and have made the decision to approach local dealers for price quotes for new vehicles, are included in the data, making it highly predictive of lower funnel sales demand.
Autometrics Shopper data is available for all US makes and models since January 2009. This enables deep analytical learning from the effectiveness of historical advertising campaigns, incentives, model launches, event sponsorships events etc.
Autometrics Shopper data is collected in real-time, and is optionally available to clients either hourly, or the following morning (depending on subscription level) to enable immediate decision making.
Autometrics Shopper data enables the automotive industry to track competitive vehicle demand before the sale occurs, however, Autometrics is much more that a leading indicator of future sales. While the correlations to sales are very high, Autometrics enables the measurement of:
Traditional sales response models focus on quantifying the overall impact of marketing mixes on sales. As a result, they cannot distinguish between the effects of marketing mixes on prospect generation versus conversion, and can lead to misleading effect estimates. For example, if an automaker offered a major cash rebate, which turned out to be quite effective in terms of boosting prospect conversion, but, during the same period, there was a decline in prospect generation for some reason, the net effect of decreased prospect generation and increased prospect conversion could be flat sales. If the automaker did not have a measure of prospect generation, it would come to the wrong conclusion that the cash rebate was ineffective.
With such a vast shopper data set, Autometrics provides automakers, agencies and industry analysts with immediate access to deep insights on every new model, including all competitors, at the national, regional and market level. These insights offer a major competitive advantage across sales, marketing, pricing, production planning and inventory management teams, and beyond. Ultimately, Autometrics shopper data is highly actionable and enables OEMs and agencies to make better decisions faster.