Since 2009 Autometrics’ market-level predictive purchase intent data has been the most complete and consistent indicator of purchase intent for new and nearly-new vehicles in the US.
Autometrics' data enables dealers. automakers, their agencies and industry analysts to track essential metrics including new car demand, competitive threats and opportunities, marketing and incentive effectiveness, shopper to sales conversion ratios, cross shopping activity and inventory management opportunities, all at national, regional. DMA and PMA level.
Combined with the latest data science techniques developed in-house by Autometrics. including AI Machine Learning, clients can tactically allocate sales and marketing resources to reflect changing patterns of purchase intent, increasing sales at a lower cost.
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Autometrics reveals actionable intelligence up to six weeks before new car shoppers purchase a vehicle and transforms the ability to understand the competitive landscape. For example, a key application of Autometrics Shopper data is to determine whether the focus should be on generating additional shoppers, if there aren’t enough to meet the sales targets, or, on converting existing shoppers into customers, or both.
Insights are available to answer a range of questions, such as:
For more information contact us at [email protected]