Autometrics data is used as to alert clients of competitive threats and opportunities, determine appropriate incentive and marking tactics, measure media effectiveness, minimize incentives, track sales conversion rates, monitor cross shopping activity, determine vehicle pricing, help optimize inventory, and more.
The company is based in Cambridge, Massachusetts, Troy, Michigan and Tokyo, Japan.
Since 2009 Autometrics has been collecting US new vehicle shopper data in real time from over 150 third party websites for all makes and models, and has been enabling OEMs, their agencies and analysts to track new vehicle demand for all competitors at national, regional and DMA level.
Autometrics philosophy can best be described as focusing on four things:
Find out about how Autometrics can help you make better sales and marketing decisions, faster.