Since 2009 Autometrics has been collecting US new vehicle shopper data in real time from over 150 third party websites for all makes and models, and has been enabling OEMs, their agencies and analysts to track new vehicle demand for all competitors at national, regional and DMA level.

Autometrics data is used as to alert clients of competitive threats and opportunities, determine appropriate incentive and marking tactics, measure media effectiveness, minimize incentives, track sales conversion rates, monitor cross shopping activity, determine vehicle pricing, help optimize inventory, and more.

The company is based in Cambridge, Massachusetts, Troy, Michigan and Tokyo, Japan.



Autometrics philosophy can best be described as focusing on four things:

  • Automotive Demand  we have been focused on the automotive sector since 2000, and have taken the lead in shaping how lower funnel demand data transforms automotive sales & marketing decision making.
  • Accurate data  at the core is ensuring we have the best new vehicle demand data in the market. Our proprietary Shopper data is the most consistent and comprehensive measure of lower funnel demand in the US new vehicle market.  It is like taking a census of car buyers, in real-time.
  • Immediate results – we continuously invest in adopting the latest technology in data management to provide clients with accurate information fast.

Management Team


Autometrics has brought together experts in the fields of artificial intelligence, marketing science, analytics and business intelligence.  The management team has extensive experience across multiple industries, enriching our approach to delivering the very best solutions to the automotive industry.

Stephen Shaw

President and Co-Founder

Stephen graduated Summa Cum Laude from his MBA class at Institut Superieur de Gestion in Paris, and is currently a degree candidate at Harvard University’s Extension School, where he studies Quantitative Methods and Computer Science.  He co-founded Autometrics in 2000 to provide highly predictive internet data to automakers. He has over thirty years’ experience in the auto and hi-tech industries, having established his first automotive software company at the age of 21.  At the age of 31, his second company was listed on the London OFEX exchange (now the NEX Exchange).

After fifteen years as Autometrics’ CEO, in 2015 he took the role of Autometrics’ President to focus on new product development and expanding into international markets.  He splits his time between the US, Japan and the UK. His passions outside business include Formula One motor racing and Japanese food.

Barnaby Knight

CFO and Co-Founder

After graduating from University College London, Barnaby trained as a chartered accountant (CPA equivalent) with Andersen, before moving into their consulting division in the US. He spent over 10 years working with numerous public and private sector organizations, and consulting on a range of strategy, operational improvement and performance management projects.

Since co-founding Autometrics in 2000, Barnaby has used his experience in data analytics, benchmarking and visualization to extract the best insights from the Autometrics Shopper data and expand its use across the automotive industry.  He currently serves as CFO, and helps guide Autometrics product strategy.

Lorna Shaw

Program and Communications Director

Lorna brings 25+ years of experience in finance and telecoms delivering business and technical projects. She has worked for various multi-national companies including, BNP Paribas, Credit Suisse & Thomson Reuters. Lorna is an accomplished project manager managing multimillion-dollar global projects. In her spare time, Lorna is training for her Karate brown-belt and gives her time to help local community groups.

Dr. Rex Du

Special Advisor – Marketing Science

Rex Yuxing Du is the Marvin Hurley Professor of Marketing at the Bauer College of Business, University of Houston. He received his Ph.D. in Marketing from the Fuqua School of Business, Duke University in 2005. Rex has published in various leading marketing journals, including Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, Journal of Consumer Research, International Journal of Research in Marketing, and Quantitative Marketing and Economics (http://www.bauer.uh.edu/rexdu/).

Rex was the winner of the Alden G. Clayton Award for the Marketing Science Institute Dissertation Competition. He was a finalist for the Marketing Science Institute/H. Paul Root Award for significant contribution to the advancement of the practice of marketing. He received the prestigious nomination as a Marketing Science Institute Young Scholar in 2009. He won the Best Paper Award twice at the American Marketing Association’s Advanced Research Technique Forum. In 2017, Rex was a finalist for the William F. O’Dell Award, which honors the JMR article published five years ago that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice.

Rex’s research expertise and interests lie in digital marketing, marketing analytics, online consumer interest tracking, brand health tracking, market response modeling, customer relationship management, new product diffusion and sales forecasting. Rex teaches marketing strategy, marketing research, customer relationship management and database marketing. Besides research and teaching, Rex has collaborated with and consulted for many leading corporations (e.g., Bank of America, Wells Fargo, PNC, Citi Mortgage, Ford, Fiat Chrysler Automobiles, Kroger, Giant Eagle, JC Penney, Kellogg’s, Pepsi, Microsoft, Eli Lilly, dunnhumbyUSA, Kantar TNS).