Welcome to Autometrics Insights

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Autometrics has hired a team of data scientists and analysts, to develop tools and derive insights on the impact of demand and how to react to changes in demand.

The Insights Lab team, led by Professor Rex Du, is responsible for the publication of market insights, and the development of tools and applications to support the analysis of Autometrics Shopper data.

We are pleased to present the latest edition of The Autometrics Report.

This month’s landmark edition sees the announcement of our first 2020 Autometrics Performance Awards, as well as a continued segment review of market demand in 2019.

The 2020 Autometrics Performance Awards reviews the performance of every US vehicle throughout 2019, both in terms of Shopper Share and Shopper Conversion.  It recognises the performance of nameplates in the following 5 categories:

Best Pickup
Best SUV
Best Crossover
Best Car
Best Newcomer

To access The Autometrics Report, please click the button below:

In our first publication, The Autometrics Report, Professor Rex Du introduces the Autometrics Growth Quadrant chart, which illustrates how one can obtain deeper insights into the gains and losses in market shares by decomposing them into shifts in Shopper Share versus shifts in Shopper Conversion. The matrix results in a segmentation of performance into four quadrants:

Improvers

For whom both Shopper Share and Conversion grew, suggesting momentum in a strengthening market position.

Share Improvers-Conversion Decliners

For whom Shopper Share grew but Conversion declined, suggesting further growth opportunities in either attracting more convertible prospects in the first place or incentivizing more existing prospects to purchase.

Share Decliners-Conversion Improvers

For whom Shopper Conversion grew but Shopper Share declined, suggesting that growth opportunities may reside mainly in attracting more prospects.

Decliners

For whom both Shopper Share and Conversion declined, indicating cause for alarm for a weakening market position.

To access The Autometrics Report, please click the button below:

Subscribe to Autometrics Insights

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The Autometrics Report (Annual Review 2019) is the first in a series of Autometrics Insights publications that will set out key trends in new car demand on a regular basis. To subscribe to upcoming Autometrics Insights, please complete the form below and we will send you links to future publications.

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