Autometrics collects the most comprehensive new vehicle shopper data to enable automakers, their agencies and industry analysts to track essential metrics including new car demand, competitive threats and opportunities, marketing and incentive effectiveness, shopper to sales conversion ratios, cross shopping activity and inventory management opportunities, all at national, regional and DMA level. Combined with the latest data science techniques, clients can tactically allocate sales and marketing resources to reflect changing patterns of sales demand, increasing sales at a lower cost.
Autometrics’ shopper data is the most complete and consistent leading indicator of new car demand for new vehicles in the US. Data for all makes and models is collected in real-time from a vast range of third party automotive websites, covering an estimated 90% of all new car buyers.
Why is the Shopper Data important?
Using Autometrics shopper data, automakers have almost immediate insights into lower funnel demand for their vehicles, by market, and how that demand is changing relative to the competition. The negative sales impact of competitive campaigns can be assessed as soon as they air, as well as consumer reaction to own-brand marketing activities.
Insights are available to answer a range of questions, such as:
Competitive Analytics: Why is it important?
Actionable intelligence about shoppers ready to buy.
Autometrics data reveals actionable intelligence up to six weeks before new car shoppers purchase a vehicle. The data is a real-time census of the number of people in market for every make and model, at DMA level, including all competitors.
Using Autometrics Shopper data transforms the ability to understand the competitive landscape, and for the first time, enables timely and less wasteful marketing and incentive actions. For example, a key application of Autometrics Shopper data is to determine whether the focus should be on generating additional shoppers, if there aren’t enough to meet the sales targets, or, on converting existing shoppers into customers, or both.