Marketing and Incentive Strategy
Should the focus be on increasing the number of shoppers, due to lower than required Share of Shoppers in a market? Or should the concentration be on sales conversion tactics, due to higher than expected Share of Shoppers, or a combination of both approaches?
Incentives Effectiveness
Analyse historic incentive effectiveness for each vehicle segment at national, regional and DMA level, by dollar value.
Advertising Effectiveness
How effective is each advertising campaigns at increasing shopper demand? Which markets are responding more favorably to an ad campaign than other markets? Which competitor campaigns have the greatest negative impact?
Inventory Mix
Which markets have oversupply or undersupply of vehicles for the six weeks ahead, based on regional sales demand? Plan local media campaigns to move vehicles that are in oversupply, and avoid wasting marketing efforts on vehicles that are in undersupply.
Cross Shopping Intelligence
Which competitors are likely to affect my shopper sales conversion targets?